COMING NOVEMBER 10, 2026
We can't just prescribe and pray they flourish
Monetizing Obesity Medicine
A Doctor's Framework for Patient Success at Scale
In Monetizing Obesity Medicine, Dr. Ashley White outlines what it takes for GLP-1s to work in a life, not only in a clinical trial.
Nearly two-thirds of people who start a GLP-1 for weight loss quit within a year
And it’s not because the drug doesn’t work.
YOUR BOOK PURCHASE UNLOCKS MORE THAN THE BOOK
Pre-order now. Claim your special bonuses.
Your book purchase includes two Web Added Value tools to explore and clarify your practice, plus 12 months of The Clinical Last Mile: weekly essays and monthly working tools on the business and practice of patient success, built on the book's KPIs and Canopy Framework.
See the Web Added Value tools
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THE SYSTEM AROUND THE PRESCRIPTION
If the science works, why is the system failing?
The drugs themselves actually work exactly how they’re supposed to. They can change the treatment of obesity. But only if we change the system around the prescription.
Medication doesn't manage side effects, explain plateaus, or help patients understand what to eat when their appetite disappears.
Drawing on frontline clinical experience and years spent designing large-scale obesity programs, Dr. White reveals the hidden structural barriers preventing millions of people from achieving lasting success with treatment.
WHAT’S INSIDE
A framework for the people who want to build a system that doesn’t fail patients.
Part I: The Gap in Obesity Medicine
Why powerful medications still reach too few people, and why discontinuation is a systems problem, not a patient problem.
Part II: Keeping Your Customers
What Apple, Ticketmaster, Peloton, Fitbit, and Zara reveal about price, trust, retention, data, and belonging, translated into obesity medicine.
Part III: The Canopy
A practical infrastructure organized around Cost, Coverage, Care, Curriculum, Coach, Community, and Connection.
WHO THIS BOOK IS FOR
This book is written for the builders whose decisions shape what patients actually receive.
Product and clinical leaders
Building obesity or metabolic-health programs
Pharmaceutical and payer strategists
Planning for broader access and lower prices
Investors
Evaluating digital-health durability beyond acquisition numbers
Clinicians
Delivering specialist-level obesity care at primary-care scale
Designers and operators
Building patient experiences between appointments
Policymakers
Deciding whether coverage can produce value in the real world
EVERY PREORDER INCLUDES
2 free tools to see where your practice stands - and what to improve first
These bonus tools show where you stack up according to the Canopy Framework and help you set priorities that suit your practice or platform.
The Canopy KPI Library
50 KPIs across all seven Canopy components to help you choose what to measure first.
The Canopy Component Calculator
Rank all seven components for your setting, then size the opportunity for the one that matters most.
Access with the book
Access both tools through the publisher using the Web Added Value instructions inside the book.
INSIDE THE BOOK
See the system. Find the gaps. Measure what matters.
