We can’t prescribe and pray they flourish
Monetizing Obesity Medicine
A Doctor’s Framework for Patient Success at Scale
In Monetizing Obesity Medicine, Dr. Ashley White outlines what it takes for GLP-1s to work in a life, not only in a clinical trial.
Pre-order your copyAnd it’s not because the drug doesn’t work.
If the science works, why is the system failing?
The drugs themselves actually work exactly how they’re supposed to. They can change the treatment of obesity. But only if we change the system around the prescription.
Medication doesn't manage side effects, explain plateaus, or help patients understand what to eat when their appetite disappears.
Drawing on frontline clinical experience and years spent designing large-scale obesity programs, Dr. White reveals the hidden structural barriers preventing millions of people from achieving lasting success with treatment.
Pre-order the book
A framework for the people who want to build a system that doesn’t fail patients.
Part I: The Gap in Obesity Medicine
Why powerful medications still reach too few people, and why discontinuation is a systems problem, not a patient problem.
Part II: Keeping Your Customers
What Apple, Ticketmaster, Peloton, Fitbit, and Zara reveal about price, trust, retention, data, and belonging, translated into obesity medicine.
Part III: The Canopy
A practical infrastructure organized around Cost, Coverage, Care, Curriculum, Coach, Community, and Connection.
This book is written for the builders whose decisions shape what patients actually receive.
Building obesity or metabolic-health programs
Planning for broader access and lower prices
Evaluating digital-health durability beyond acquisition numbers
Delivering specialist-level obesity care at primary-care scale
Building patient experiences between appointments
Deciding whether coverage can produce value in the real world
Pre-order now. Claim your special bonuses.
Your book purchase includes a 12-month subscription to The Clinical Last Mile, with weekly essays and monthly working tools on the business and practice of patient success.
Already have the book? Access the publisher’s Web Added Value resources.
2 free tools to audit your own systems
See where you stack up according to the Canopy Framework and set priorities that suit your practice or platform.
From the market gap to a living system
Find the retailer that works for you
Every preorder includes 12 months of The Clinical Last Mile plus the Canopy KPI Library and Canopy Component Calculator.
About Dr. Ashley White
Ashley White, MD, MPH, is an obesity medicine physician. She has practiced in rural and urban Ontario since 2017, founded The Shift Clinic in 2023, and has designed and operated clinical obesity programs for major digital-health platforms across Canada.
She writes from two seats: the exam room and the operating system behind scaled care.